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We are a through-the-line marketing agency specialising in the African market.

Formed in 2004, Yourself Management is a 100% black-owned agency with a level 1 B-BBEE score. As a through-the-line marketing agency, we offer an integrated approach, where we use below-the-line, above-the-line and digital marketing methods to reach a wide customer base and acquire market share within the African market for our partners.

We partner with our clients. Our interest is mutual – to grow their brand. That’s why we go by the name Yourself. We run an average of 30 campaigns annually and have a team of over 300 employees operating throughout the Southern African Development Community with a Head Office in Johannesburg and regional offices in Cape Town, Durban, Namibia and Zambia. Our pride is on being the preferred supplier for some reputable blue chip companies such as Tiger Brands, Nestle, L’Oréal and Platco Digital (eTV) among numerous others.

We have made it our business to know and understand the influences behind the purchasing psychology of the African consumer. We pride ourselves on being the leaders in the African market.



Our vision:                                                                                                

To be the leaders in the African market  


Our mission:                                                                                                                

To impact our communities through transformation in an effort to empower and create employment. This is done in partnership with our clients in improving their market share and making their brands  household names among African people of all income levels


Our values:  

To be Innovative and at the same time Professional as a Team with Integrity when approaching or dealing with our partners’ tasks, and being able to be Transparent and Accountable at all times


We have been recognised through the following awards:


Cape Media

Cape Media awarded us the 2016 Black Business Quarterly (BBQ) Award for New and Innovative Business.


Independent Media

Our founder and CEO, Kabelo Ncholo, was recognised by Independent Media as one of the top 100 Young, Independent, Inspiring and Aspiring leaders taking the African continent forward in 2016.

The First National Bank and Roodepoort Chamber of Commerce and Industry Awards

In the First National Bank and Roodepoort Chamber of Commerce and Industry (ROCCI) Business of the Year Awards 2016, we were nominated for a Business of the Year Award and received an award for Marketing Agency of the Year.

Oliver Top Empowerment Awards

Kabelo Ncholo was designated a finalist for the Top Empowered Entrepreneur of 2017 Award and Yourself Management for the Top Empowered Fast Growth Black-Owned SMME Award in the 16th Annual Oliver Top Empowerment Awards.

Y’s TEAM  

Management Team

• Kabelo Ncholo: Founder and CEO;


Andre de Lacerda: Chief Operating Officer;


Paul Tsotetsi: Chief Financial Officer;


Edwin Nkwana: Chief Legal Officer;


Peter Blantanis: General Manager;


Vera Wilford: Executive Office Administrator;


• Malebo Leepile: Business Development and Account Manager.

Board Members

Chairperson: Kabelo Ncholo;


Vice-Chairperson: Teboho Sejake;


Secretary: Aggela Salbego;


Non-Executive Board Member: Paseka Ncholo;


Non-Executive Board Member: Boitumelo Mongala.